Date
Aug 2023
Client
eBay Canada
Role
Creative Director, Designer
eBay Canada approached me for another apparel design project. They asked me to create a t-shirt design that speaks to prominent collectible categories from their website. The t-shirt will be worn by staff at Fan Expo in Toronto and Edmonton Expo.
I wanted to create a logotype that says eBay Collectibles, while having stylized symbols that resonate with the collectibles community. I achieved this by researching each category and found a simplified symbol that is authentic and recognizable. I also wanted the design to be vibrant and colourful to match eBay's visual identity. Here is the logotype I presented to eBay along with labels to what each letter design represents.
eBay was pleased with the logotype design, but they felt the letters were too small when placed across the chest. We explored some options and landed on breaking up withe word COLLECTIBLES to be big and bold, showing off the details of each letter. For the back of the t-shirt, I collaborated with a local Illustrator and Tattoo Artist to draw a vibrant collage of eBay's collectible categories. eBay ended up ordering an additional 250 t-shirts, along with a variation of the t-shirt for their Team. I sourced a local small business t-shirt printer to produce these shirts. The quality and attention to detail on the final prints was outstanding.
eBay was so pleased with the t-shirt design, they asked if I wanted to provide artwork for their upcoming FanExpo Toronto booth. In under 2 weeks I provided artwork for their interactive puzzle wall, a fabric wall that I designed to look like a comic book store, panels for their 360 photobooth, and an over 20 foot destination sign in the middle of their booth.
Prior to working on the t-shirt design, I created a comic book brochure for eBay Canada. For Fan Expo they asked for two more comic book brochures. Due to time constraints I sourced some imagery via AI, but also involved a local artist to create the cover and inside page of eBay's Authenticity Guarantee for Trading Cards Brochure (orange cover). For additional authenticity, I themed each comic book as different eras of comics: golden age, silver age and modern age.
ENUF is an agency founded by my Wife and I to provide real world creative projects for BIPOC artists and designers. This project signified the official launch of our agency, collaborating with local designers to create unique and diverse artwork. Below is a sizzle reel of all the artwork we provided to eBay for their Fan Expo Toronto and Edmonton Expo booth setup.
