Being the expert online.

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HearingLife's homepage was a mix of COVID-19 related information along with a strong focus on HearingLife as a brand. With many content-rich pages, but a lack of navigation, HearingLife.ca was experiencing high bounce rates and low SEO rankings. After analytic research I realized that there was a need to link valuable content on the website via the homepage.

Requirements

• Increase homepage engagement
• Reduce bounce rate
• Link to inner pages
• Maintain their brand position

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Before the Redesign

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Making it Mobile Friendly

I designed mobile-first. I learned, through hot jar research that mobile and tablet users weren't engaging with the website. I developed these  hearing healthcare modules and designed them to be effective across all devices. These modules were designed to navigate users to inner pages, giving them the detailed information, strengthening HearingLife's brand position as the hearing healthcare expert.

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After the Redesign

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There were many levels of optimization that led to these results. To summarize, I kept the layouts clean and clinical, removed low engagement content, implemented modules that focus on core hearing healthcare topics, linked to inner pages, while ensuring mobile optimization.

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But don't take my word for it...

Some elements of the website have been updated over time, but the core concept and imagery still exists today, almost 2 years later.

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